Prepare well for the last quarter of your e-commerce activity starting in August: 3 levers to activate without delay
Although August is often seen as a period of pause or slowdown, it actually represents a valuable opportunity for e-merchants. The fourth quarter is fast approaching, with the start of the new school year, Black Friday and Christmas on the horizon. To maximise performance and capture maximum value during this crucial period, anticipation is key.
Preparing for Q4 in August gives you a head start on the competition. It’s the ideal time to review your fundamentals, ensure your tools are reliable, refine your strategy and activate the right levers to approach the end of the year with confidence and efficiency.
Optimising your product flow: the basis for sustainable performance
The feed produced is the foundation of any successful e-commerce strategy. It fuels your campaigns on Google Shopping, Meta Ads, Pinterest, and TikTok. Its quality determines the visibility, relevance, and conversion potential of your adverts.
In August, the slower pace allows us to devote time to analysing and improving this flow. The aim is to achieve a structured, clean, enriched flow that complies with platform requirements, but is also aligned with users’ actual search intentions. Clearer titles, more explicit descriptions, complete attributes, consistent categorisation: every detail counts.
A well-optimised upstream flow facilitates the work of advertising algorithms and ensures that your products will be promoted at the right time, to the right audiences, right from the start of the new season.
Using summer data to refine your strategy
Even though summer means lower traffic for some e-commerce sites, the data collected during this period is of great strategic value. It can be used to identify weak signals, detect new products with potential, and spot changes in purchasing behaviour.
FeedMax uses this data to feed its predictive models. Thanks to AI, our solution is able to anticipate, on D+1, the products most likely to sell, and automatically activate them in the right campaigns. This approach optimises every euro invested
by prioritising high-potential products and reducing the loss of visibility on less successful items.
Automate to scale better during Q4
The fourth quarter is often synonymous with intense operational pressure: rising sales volumes, fierce competition and shorter logistics lead times. In this context, automation becomes an essential lever.
Automating workflow management, product selection, and campaign management allows you to maintain high performance levels without overburdening your teams. The challenge is to scale up without losing control or efficiency.
FeedMax was designed to meet this requirement: enriching the product feed and optimising campaigns saves teams time on configuration, allowing them to focus on other campaign management tasks and be proactive rather than reactive. Our solution transforms data into immediately actionable decisions, thanks to 52 prediction criteria developed by our R&D team.
Preparing for Q4 in August is not a luxury, it’s a strategy. This is the time to build solid campaigns, reliable feeds and informed decisions that will make the difference between a successful end to the year and a period of struggle.
By relying on a solution like FeedMax, you can start pulling the right levers today: an optimised feed, a data-driven strategy, and optimisation ready to handle the increased load of Q4. The head start you get in August becomes your performance in September. The time to prepare is now.
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