FeedMax Predict
Anticipate and invest in tomorrow’s best products!
FeedMax Predict adds a layer of predictive intelligence to your catalogue: each product is scored and labelled according to its probability of being sold tomorrow, then automatically re-evaluated every day. Your teams have a constantly updated view of Top (high potential) and Low (low probability) products, enabling them to manually guide their campaigns and media decisions.
Anticipate and invest in tomorrow's best products!
Three data sources, recalculated daily
To move away from a purely ‘historical’ approach, FeedMax Predict cross-references three types of data on a daily basis:
- Google data: search signals, past performance, trends by product and category.
- First-party CRM data: customer value, recency, frequency, average basket size, margin, affinities by universe.
- 53 external prediction factors: weather, seasonality, holidays, and other contextual signals that influence demand.
Every night or every day, the engine recalculates the probability of a sale in the very short term for each SKU, taking into account the latest signals.
Live predictive scoring: Top ↔ Low
FeedMax Predict does not pigeonhole your products. On the contrary, they automatically move from Top to Low (and vice versa) depending on their current potential:
- A product can become a Top seller when a heatwave, public holiday or sales period approaches.
- A best seller can drop to Low if demand slows down, if the context changes or if other products take over.
Result: your Top/Low lists are always up to date, ready to be used in your campaigns, promotions or CRM scenarios.
An intelligent co-pilot, not a budget autopilot
FeedMax Predict does not push for more budget here or less budget there. It gives you an up-to-date map of potential by product, which your teams can then use to steer:
- Creation or adjustment of campaigns dedicated to top products on Google Shopping, PMax, Meta, etc.
- Exclusions, priority reductions or background work on low-performing products.
- Alignment of acquisition/CRM/category with the same vision of high-stakes products.
An A/B test to demonstrate value
To prove the impact of daily predictive scoring, FeedMax Predict comes with an A/B testing feature:
- Group A: campaigns built without using Top/Low labels.
- Group B: campaigns structured around Top FeedMax Predict products, updated daily.
In practice, FeedMax Predict becomes your daily compass: every morning, your teams know which products deserve to be promoted and which ones need to be withdrawn or reworked.
